Advisory, strategy, and services serving elite sport.
First Line Sport Advisory works with sports organizations at the moment growth, technology, or change demands a trusted senior advisor.
First Line Sport Advisory brings the unique perspective of someone who has had a seat at the table with the top organizations in international sport.
Our Services
Technology Audit and Stack Rationalization
A clear-eyed assessment of your technology landscape, covering what you have, what it costs, where gaps and overlaps exist, and what to do about it. Delivered as a prioritized roadmap your team can act on.
Tech Investment and Implementation Strategy
Guidance on evaluating, selecting, and standing up new technology, including full-scale implementation leadership when the stakes are too high to figure it out as you go.
Growth and Scaling Advisory
Strategic counsel for organizations navigating expansion, new revenue streams, or organizational change. How to scale what's working and bring the right initiatives to market.
Project Management and Execution Leadership
Senior-level project leadership for critical initiatives, enabling staff, filling gaps, and bringing cross-functional teams together to deliver when execution matters most.
Why First LineA trusted extension of your team.
Faryn Roy spent nearly a decade at Teamworks, growing from an early employee wearing a dozen hats to EVP of Customer Success, through 12+ acquisitions, operations across 30+ countries, and partnerships with the USOPC, NFL, NBA, Premier League, SEC, and NGBs across the worldwide Olympic ecosystem. That experience, watching how the world's best sports organizations make decisions, adopt technology, and grow, is what First Line Sport Advisory brings to every engagement. Not from the outside looking in, but from a decade spent at the table.
Let’s begin the conversation.
Not sure where to start? Every organization is unique, and we’re here to discuss your goals and how First Line can help you achieve them.